As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.
Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching life and our Elanco Healthy Purpose™ CSR framework – all to advance the health of animals, people, and the planet.
Position Summary:
CEE Digital Marketer (DM) is responsible for developing and implementing effective digital marketing strategies to drive brand awareness, customer engagement, and lead generation. You will work closely with cross-functional teams to create and execute digital projects and campaigns across various platforms within the CEE region.
Responsibilities:
CEE Digital Marketer is responsible for preparation and implementing effective digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
Plan, execute and optimize digital marketing campaigns or other agreed activities to achieve specific business objectives, including brand awareness, customer acquisition, and lead generation.
Plan, execute, and optimize digital marketing campaigns across multiple channels, (email marketing, search engine optimization (SEO), and content marketing, social media).
Manage and maintain company websites (PET,VET portals ), ensuring it is up-to-date, user-friendly, and optimized for search engines.
Cooperate with local marketing teams and advise and help in creating engaging and relevant content for various digital channels, including website, blog, social media, email campaigns, and eCommerce.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
Collaborate with internal teams (Global, local marketing), sales, to ensure consistent brand messaging, design and content and seamless customer experience across all digital touchpoints.
Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to continuously improve campaign performance and drive innovation.
Basic Qualifications:
IT or Digital Marketing Bachelor degree
Proven work experience as a Digital Marketer or similar role
In-depth knowledge of digital marketing strategies, tools, and techniques
Proficiency in using digital marketing platforms and tools, such as Google Analytics, social media management tools, email marketing software, and content management systems (CMS).
SEO principals understanding, ability to implement and adjust non-technical part of SEO based on available analytics
Strong analytical skills and ability to interpret data to drive insights and optimize campaigns
Social media (FB, Instagram) support and content maintenance experience
Basic HTML
English language: fluent written and verbal
Fluent Polish or other CEE local language
Additionally required knowledge:
Good communication skills
Creative mindset
Teamwork experiences
Cross functional project coordination
Nice to Have:
Passion for Digital marketing
Passion for teamwork
Google AdWords and social media targeted advertising experience
Google Console or/and Ahrefs.com usage experience
Knowledge and experience with use of CRM systems (Veeva)
experience with the Sales Force Marketing Cloud (SFMC) or similar email marketing software
Website design, maintenance, and layout experience
Experience in eCommerce projects support
Project management and agile/scrum methodology understanding
Experience in the animal health or veterinary industry is a plus
Additional Information:
This is a fulltime position.
Preferred location is Poland.
Travel:
10% of travel
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
